Why Content Curation?

Pawan Deshpande

Pawan Deshpande of Curata

A podcast featuring Pawan Deshpande of Curata.


It contributes to the field of knowledge in your industry.
It enhances the ability of everyone in the field to improve their own skills and abilities.
It can be used to create a community that can be mobilized to solve problems or handle emergencies.

This is where Curation plays an important role: you can’t create all of this content on your own.

What you can do is take some content from here, take some content from there, provide proper attribution then add industry-specific context and market-specific perspective. (voila, that’s the added value) and share it with your audience/market/customers/clients.

Pawan and I discuss these important points:

1. What are the best formats for collecting and displaying the content
2. Best practices for search and for user experience
3. Curation of text vs audio and video content – how useful is transcription?

Remember, Content Curation is a Human Process (I know, more caps) – you want to collect the right information in order to build a narrative, tell the story of your industry. Create an atmosphere of authority and credibility around your Curation Destination by adding value to the consumption of the content by your audience.

Listen to the recording on the Archives page: Content Curation Podcast

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