Why should small businesses be blogging?
Small business people have plenty to do. If you ask them to do one more thing, that thing better be extremely valuable. Blogging is extremely valuable to small businesses.
- Good blog content answers customer questions before they ever turn into phone calls. That saves the business time.
- Good blog content attracts new potential customers who are searching for solutions to their problems.
- Good blog content builds trust before customers ever meet a person from the business.
- Good blog content helps train new staff members, getting them up to speed on “inside” information that customers will want to know.