The Weekly Letter for this week is based upon a post that was shared by my friend and colleague Brad Shorr on G+. I was thinking of something else, but this really grabbed me.
Three Reasons Content Curation is Overrated in B2B Marketing — B2B Digital Marketing
B2B marketers are looking for a shortcut to thought leadership, but the shortcut many are taking lead somewhere else completely.
According to a recent report on eMarketer, 85% of marketers curate content in order to establish thought leadership!
Does sharing someone else’s content make you a thought leader? No.
