Guest post: Jeffrey Obrien – Jeffrey blogs about food and entertainment. When he is not writing about the latest and greatest, he is hiking or fishing in Howard County, Iowa.
Social media has made such a profound impact in the way we connect and communicate with people in both our personal and professional lives. Social media is increasingly becoming part of the fabric in the way businesses run. Social media has provided great business opportunities for reaching out to customers and potential customers, to help generate new sales in any company and build up key connections with a company’s most loyal customers.
Using social media along with your overall online marketing strategy and mass email service can have a great impact on your daily business goals. Here’s how.
Outreach Through Social Media Sites
Popular social media sites like Twitter, Facebook, Pinterest and LinkedIn allow businesses to generate interest in their products or services. These services provide a platform for sharing pictures, starting discussions and posting relevant links to company information. Following up on a conversation using mass email can help promote sales and continue to generate a relationship with your client base.
Outreach Through Online Advertising
Online ad campaigns are far less expensive for most companies than traditional print or television media. These advertisements can help build a response list that can be filtered into a subscription list of potential customers for use in email marketing campaigns. This type of marketing and advertising can provide long-term benefits including returning customers and a continual growth in new business.
Outreach Through Blogs And Newsletters
More companies than ever are turning to blogs and newsletters as a means of keeping customers and potential customers up-to-date on company news, products and services. Encouraging those who are reading new blog posts to subscribe to newsletters can help a business develop an email list for newsletter subscriptions. When used in conjunction with email marketing software, companies can send a mass email with the click of their mouse.
Brand Development As Outreach
Online marketing allows a business to develop a strong brand presence. In most cases, the goal should be for a company to get their name out to new consumers while maintaining their rapport with current customers. Brand development does not mean you are going to make a sale immediately; it merely puts your name out there for future sales. Keeping a high profile through online marketing can make the difference between your brand being considered when a consumer is seeking a specific product or service you offer and losing a sale.
More Focus On Consumer Needs
Perhaps one of the most significant improvements in business outreach through online marketing is a focus on the consumer. Let’s face it, most of us have seen a mass email service promoting something of little interest to us. However, through the use of engaging online marketing techniques, businesses can target the variety of consumers needs. Email marketing software allows a business owner to sort their email lists into specific categories and address those needs.
Mobile should be another consideration for improving business outreach. As more adults and teens increase their use of mobile devices including phones and tablets, companies can drive their marketing campaigns to touch on mobile aspects of where there potential customers meet and shop.
Evaluate your own online marketing strategies today. Find out how effective your outreach is and determine if you need to do more. Brand building, meeting customer needs and creating conversations that may later lead to sales are all ways to increase your market visibility and in time, your bottom line. What parts of your online marketing strategy needs work?