You know SEO has changed.
You’ve cleaned up low-value backlinks. You’re varying anchor text. Heck, you’re even including universal anchors. Something you’d never have done only six months ago.
You’re now building a natural link profile. But sometimes you wonder – does Google agree your link profile is natural? Could the almighty Google still punish you in the next algorithm update? For a small unnatural faux pas?
You can never be absolutely sure. But you can minimize the risk of Google’s ire, and protect your Web traffic and your business by avoiding silly missteps.
Let’s have a look at six senseless SEO mistakes people are still making.
Senseless Mistake #1: You’re Building Links Instead Of Developing Content
“Google hates old-fashioned link building.” ~ Greg Boser
Why should you value content creation above link building?
Link building should not be your purpose, but a by-product of your content marketing efforts. Your objective should be to drive profitable traffic to your website. On your website, you want to engage web visitors with high-quality, shareable content.
Don’t you think you’ll create the most natural link profile by having others link to you naturally? And don’t you think others will only link to you naturally if you have useful, fascinating content on your website?
So how can you create link-worthy content?
Follow these six suggestions for strategic content creation:
- Become an industry expert; be the first to report industry news;
- Define your niche more narrowly; share specialist advice;
- Educate customers and prospects; provide the most comprehensive FAQ section in your field;
- Have an opinion; show thought leadership on your blog;
- Become a newsjacker; inject your ideas and angles into breaking news;
- Interview other industry experts; it’s a quick way to generate quality content.
A solid social media strategy requires quality content to share. And a future-proof SEO strategy needs optimizable and link-worthy content.