Via my LinkedIn homepage:
9 Business Books That Will Change Your Life | LinkedIn
2) Permission Marketing: Turning Strangers Into Friends & Friends Into Customers by Seth Godin
No author has influenced me more as a marketer, business person and writer than Seth Godin. I could have easily included 9 books just by Godin – Purple Cow, Tribes, Linchpin, Poke the Box & his latest, Icarus Deception are all amongst my favorites. But Permission Marketing described social media marketing before it existed. Seth understood push-vs-pull marketing long before others, and this book, published in 1999, is still a must read for anyone in marketing today.
I have not read all of the books listed in this post, but I have read this one and it is remarkable.
