Must-Read Business Books

Via my LinkedIn homepage:

9 Business Books That Will Change Your Life | LinkedIn

2) Permission Marketing: Turning Strangers Into Friends & Friends Into Customers by Seth Godin

No author has influenced me more as a marketer, business person and writer than Seth Godin. I could have easily included 9 books just by Godin – Purple Cow, Tribes, Linchpin, Poke the Box & his latest, Icarus Deception are all amongst my favorites. But Permission Marketing described social media marketing before it existed. Seth understood push-vs-pull marketing long before others, and this book, published in 1999, is still a must read for anyone in marketing today.

I have not read all of the books listed in this post, but I have read this one and it is remarkable.

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