Mark Schaefer has six tips on the concept of Micro-Content:
…creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.
Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!
Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience. Spend time thinking through a set of keywords that represent your business and your customer needs. You’ll need to weave these keywords into your micro-content initiative. Once you have a firm idea of “your story,” here are some content marketing options that work in just 15 minutes a day:
Even the most content-starved companies have PowerPoint slides! Upload your best public presentations to Slideshare for a very quick and effective way to begin populating the social web with meaningful content. Slideshare is highly indexed by the search engines and you can assign key words to every presentation. Make sure your last slide directs a viewer back to your website. The time to upload an existing presentation? Less than 10 minutes.
Read the whole thing.
I would like to add another tip to this list: e-mail questions or requests. I am sure that you get emails from clients or colleagues that would make good blog posts, if only as part of an FAQ or because it had to do with interesting news. Be sure to ask the person if you can share, and if they would like a link to their site or resource.
What other micro-content tips can you think of?