Marketing Profs offers some tips on getting more testimonials from your customers. I like these two:
5. Offer social options to your customers to engage with you
Engaging and offering value are the two requisites you should keep in mind with social media. If you focus on those two actions, your customers will be coming back for more.
Every point at which you touch your customer online should reference your social media buttons. Interact with customers on your company’s Facebook page and LinkedIn groups, ask and answer engaging Q&A questions, including on your company page and your company’s Quora page. You get the idea…
Don’t stop at social media of likes of Facebook, Twitter, LinkedIn, YouTube, Google+, and Quora. Also consider niche websites like SpiceWorks (IT professionals), Production Hub (film and video production), and others. And don’t forget about local search sites like those of Google and Yahoo, City Search, etc.
6. Solicit customer testimonials in a fun way
Have you considered offering a prize for the funniest 30-second customer testimonial video on your YouTube account? Or perhaps soliciting testimonials around an event or holiday, like the Fourth of July or Christmas? Think of creativity and content as your two-pronged attack here. Perhaps the prize could be that you would do a case study on your customer. (I love case studies, because they are a win for both you and your customer.)