According to a report from Mashable, Vic Gundotra, Google’s senior vice president of social business, and Bradley Horowitz, Google+’s vice president of product, said Google+ may be social, but it’s more than that. Instead of a social network, Google+ is an upgrade to all Google products.
“Google+ is just an upgrade to Google,” Gundotra told Mashable. “People have a hard time understanding that. I think they like to compare us with other social competitors, and they see us through that lens instead of really seeing what’s happening: Google is taking its amazing products, and by bringing them together, they just become more awesome.”
Google declined to comment. The company has been saying since last fall that Google+ will be woven into all of its products.
Speaking on an earnings call last October, Google co-founder and CEO Larry Page said he wants to “transform the overall Google experience” with Google+.