Via the Straight North blog:
PPC (Pay Per Click)
PPC marketing provides instant results because it generates visitors quickly and also lets you measure your budget and ROI appropriately. Becoming well-versed in Google AdWords helps your company take full advantage of the potential benefits of PPC marketing.
Have you already established your brand? PPC is terrific for companies looking for another avenue to continue to build their business. If your first method is already working, PPC can open up your company to additional leads, at a cost. You will see these leads quickly — in some cases instantly, as soon as the campaign is activated. The customers who click on PPC ads know what they want; they don’t want the trouble of a time-consuming Web search. PPC ads transport these customers directly to a page where they can purchase what they need. This avenue helps your company build brand awareness, collect impressions, and open doors to obtaining valuable new leads.
Don’t underestimate the power of email. From viral email campaigns to weekly eBlasts, many emails are opened consistently due to factors such as subject line, quality, and deployment time. Customers come to look forward to worthwhile content that makes its way to their inbox. Do your research, give the audience what they want, and see profits rise.
Without content marketing, a website can easily get lost in the shuffle. Many would say that you don’t need a social media strategy or an SEO strategy as much as you need a content strategy.
Although content marketing includes quality-written Web content and social media maintenance, it also includes blogs, eBooks, webinars, white papers, and a variety of other outlets. The key is to engage with your core customers on a level that they relate to, a level that promotes action from their end.