It is quite conceivable that this challenge will help to create more business and employment opportunities for content developers. In a related conversation, Nate Riggs, director of social business at the Karcher Group, put it this way:
“This is great news for displaced journalists and (content) producers looking to reinvent.”
Key Takeaway: If your plan is to produce more content next year, think of ways to recycle what you already have.
- Spread existing content across different formats; for example, create an FAQ for quick tips or turn popular blog posts into a podcast, infographic or ebook.
- Curate awesome customer letters, testimonials and positive feedback into a relevant, real-world information packet about “Why customers love our brand.”
- Go back and see what was popular once-upon-a-time that is now buried in your online archives. Focus on evergreen content and republish as posts that speak to current problems in your industry.
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