John Jantsch has a very informative article here about creating a system for creating content for your website and publishing efforts. This is a must read.
Total Content System
As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals.
I’ve said this many times over the last few years, but marketers these days have a lot in common with publishers and it’s time to embrace this reality fully.
Today I want to outline a complete systematic approach to creating and executing a content plan that borrows heavily from the editorial outlook of a publisher while acknowledging the marketing objectives facing most businesses.
Content creation and production is perhaps the biggest challenge facing marketers today and you must take a very planned and practical approach to getting it all done. Waking up every morning and deciding what you are going to write on your blog does not scale.
A Total Content SystemTM approach allows you to plan, delegate, curate, create, collaborate, repurpose and generally get far more out of every piece of content you produce. Once your system is in place it will build momentum with each passing month and begin to multiply in value to your organization.
The Compliance and Safety Blog has an issue with Hollywood portrayals of workplace activities:
OSHA vs. Hollywood: Round 1 | Compliance and Safety Blog
Workplace safety does not receive much mainstream exposure. The vast majority of the U.S population does not know what OSHA is or what it regulates. We’re intent on changing that. In this post, we’ll analyze the $250 million dollar 90′s blockbuster Enemy of the State and NBC’s The Office for OSHA violations.
A special thanks goes out to contributing safety expert Anne Evans for her assistance in creating this post.
I gave a presentation this week to some local small business people and one of the recurring questions was, “How do you have time for all of this?”
I know that it can seem overwhelming, especially when you are your small business, owner and employee most of the time. But everyone can find an hour or so each week to write a story about their work to share with the world.
Content – Four Ideas for Finding More Time to Create Content : MarketingProfs Article
Become a night owl. Learn to make the most of the hours between 9 PM and 3 AM. You’ll find that you have more time to create content than you think. “Kill your TV and breathe new life into your blog,” suggests Milne.
Vary your content. Not every blog post needs to be a philosophical tome or a brilliant essay. “Sometimes turning on a microphone or camera can be easier than sitting down to craft a solid 600-word blog post,” says Milne. Use your time wisely by creating snack-size content, such as photos, short podcasts, and brief videos.
Stay organized. You can waste a lot of your creative time on conducting research. To avoid doing that, plan out your content; know what you’re going to write, film, or say before you get in front of your laptop. Then, when you sit down to create content, you don’t have to wait for inspiration and can instead get down to business.
The Po!nt: Find more time to create content by changing your schedule and eliminating time-wasters.
KISSmetrics has a good post about how to create a publish content that draws in readers. I believe that one of the most important steps is number four:
The Nine Ingredients That Make Great Content
4. Be Able to Provide Answers
What is the ultimate purpose of a search engine? Most people would be correct in saying “to deliver sets of answers.” Google is great at this. Type a query into Google and you’ll be presented with links, pictures, and videos.
When people use a search engine, what they ultimately want is an answer, and it’s the search engine’s job to deliver that answer.
It’s the same when people are reading a blog post, viewing an infographic or watching a video — they want an answer so they can gain knowledge. An additional tip here is: people don’t just want answers, they want answers fast. So make your content easy to scan so people can pick up the juicy, important bits quickly.
Read any title and subtitle of a non-fiction book or article. Ultimately, what it leaves the reader with is a question or a sense of curiosity. It is then the author’s job to deliver answers and have supporting information.
FAQ posts and mining your email for post ideas are fantastic ways to create interesting content that people want to read and will have them coming back for more.
Are You Still Making These Six Senseless SEO Mistakes?
You know SEO has changed.
You’ve cleaned up low-value backlinks. You’re varying anchor text. Heck, you’re even including universal anchors. Something you’d never have done only six months ago.
You’re now building a natural link profile. But sometimes you wonder – does Google agree your link profile is natural? Could the almighty Google still punish you in the next algorithm update? For a small unnatural faux pas?
You can never be absolutely sure. But you can minimize the risk of Google’s ire, and protect your Web traffic and your business by avoiding silly missteps.
Let’s have a look at six senseless SEO mistakes people are still making.
Senseless Mistake #1: You’re Building Links Instead Of Developing Content
“Google hates old-fashioned link building.” ~ Greg Boser
Why should you value content creation above link building?
Link building should not be your purpose, but a by-product of your content marketing efforts. Your objective should be to drive profitable traffic to your website. On your website, you want to engage web visitors with high-quality, shareable content.
Don’t you think you’ll create the most natural link profile by having others link to you naturally? And don’t you think others will only link to you naturally if you have useful, fascinating content on your website?
So how can you create link-worthy content?
Follow these six suggestions for strategic content creation:
- Become an industry expert; be the first to report industry news;
- Define your niche more narrowly; share specialist advice;
- Educate customers and prospects; provide the most comprehensive FAQ section in your field;
- Have an opinion; show thought leadership on your blog;
- Become a newsjacker; inject your ideas and angles into breaking news;
- Interview other industry experts; it’s a quick way to generate quality content.
A solid social media strategy requires quality content to share. And a future-proof SEO strategy needs optimizable and link-worthy content.
Why Google is Right and The Authors Guild is Wrong about Scanning | The Passive Voice
A federal court has found that scanning books for search — which Google was doing for a university project called the Hathi Trust — is clearly covered by the “fair use” principle in copyright law, which could help Google in its own lawsuit with the Authors Guild.
. . . .
The seven-year fight between authors and publishers over Google’s attempt to scan and digitize millions of books as part of its Google Library Project is almost certainly one of the longest-running copyright battles of the web era. The company recently agreed to settle a lawsuit launched by the Association of American Publishers, but a similar lawsuit with the Authors Guild is still under way — and now Google has just been given what looks like some powerful ammunition from a federal court in a related case, involving a group of universities known as the Hathi Trust, who were helping the search giant with its scanning program for research purposes.
There are elements of the Hathi Trust decision that make it different from the issues raised by the Google case, since it involves universities rather than a corporate entity, but the bottom line is that a federal court has decided scanning of books for search purposes is not an infringement of copyright — or rather that this activity is covered under the principle of “fair use,” and therefore should be allowed to continue.