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Meeting the Needs of the Audience

I subscribe to Ev Bogue’s daily letter. Usually it contains something thought-provoking, and yesterday was no exception. Here is what he had to say: My writing business works best when we both get our our needs met. For example: You’re feeling confused and frustrated about how to use Google+. I write something about how I [...]

ICMM Podcast with Dianna Huff

In today’s episode Dianna and I discuss her recent newsletter survey where she polled he readers on a variety of topics and gained some very valuable insights. Dianna publishes a very popular marketing bog and newsletter via DH Communications. She asked questions like: What kind of information are you looking for? How often would you [...]

Friday Morning Zen

January 27, 2012 in Business Development, Productivity

Wakefulness is the way to life.
The fool sleeps as if he were already dead,
but the master is awake and he lives forever.

Tags: Friday Morning Zen
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Meeting the Needs of the Audience

January 26, 2012 in Business Development, Productivity

I subscribe to Ev Bogue’s daily letter. Usually it contains something thought-provoking, and yesterday was no exception. Here is what he had to say:

My writing business works best when we both get our our needs met.

For example: You’re feeling confused and frustrated about how to use Google+. I write something about how I use Google+. You read what I’ve written and it helps you meet your need for clarity and understanding. You feel relief. Then, you share my latest letter with a few close friends who are also feeling a bit frustrated and confused about how to use Google+. Then, they subscribe to my list and I have a few more potential clients.

Do you see how both of our needs get met in the above illustration?

Now, here’s an example of when both of our needs go unmet. I feel sad writing this, but sometimes it happens.

I write something about Google+. You aren’t feeling frustrated or confused about Google+. Either you’ve already got it figured out, or you’ve think you’ve got it figured out. You don’t need this information. You read it carefully, wishing there was something you needed, but there isn’t anything. Then, you quickly hit the reply button and say ‘why haven’t you helped me meet my needs?’

So how about it? Are the posts on this blog meeting your needs? Because almost no one hits the reply button and complains, not do people seem to have the inclination to leave a comment.