Premium Content

weekly-letter-iconmonthly-letter-iconI publish a Weekly Letter and a Monthly Letter on a paid subscription basis.

The Weekly Letter covers topics such as:

  • How you can use Social Media today to get more business
  • Productivity practices that make you more effective

The Monthly Letter is less than a full-scale consultation, it's a micro-coaching session – with feedback – on skills and knowledge that affect your business.

Friday Morning Zen

Wakefulness is the way to life. The fool sleeps as if he were already dead, but the master is awake

Meeting the Needs of the Audience

I subscribe to Ev Bogue’s daily letter. Usually it contains something thought-provoking, and y

Karl Marx Made the Same Mistake

Via Samizdata: Value lies in the eyes of the beholder, not in the effort of production.

 

Friday Morning Zen

January 27, 2012 in Business Development, Productivity

a drop of water

Wakefulness is the way to life.
The fool sleeps as if he were already dead,
but the master is awake and he lives forever.

Meeting the Needs of the Audience

January 26, 2012 in Business Development, Productivity

glasses, notebook and penI subscribe to Ev Bogue’s daily letter. Usually it contains something thought-provoking, and yesterday was no exception. Here is what he had to say:

My writing business works best when we both get our our needs met.

For example: You’re feeling confused and frustrated about how to use Google+. I write something about how I use Google+. You read what I’ve written and it helps you meet your need for clarity and understanding. You feel relief. Then, you share my latest letter with a few close friends who are also feeling a bit frustrated and confused about how to use Google+. Then, they subscribe to my list and I have a few more potential clients.

Do you see how both of our needs get met in the above illustration?

Now, here’s an example of when both of our needs go unmet. I feel sad writing this, but sometimes it happens.

I write something about Google+. You aren’t feeling frustrated or confused about Google+. Either you’ve already got it figured out, or you’ve think you’ve got it figured out. You don’t need this information. You read it carefully, wishing there was something you needed, but there isn’t anything. Then, you quickly hit the reply button and say ‘why haven’t you helped me meet my needs?’

So how about it? Are the posts on this blog meeting your needs? Because almost no one hits the reply button and complains, not do people seem to have the inclination to leave a comment.

What are you looking for?

What should I be writing about to meet your needs?

Hit reply or leave a comment. Help me help you.

Karl Marx Made the Same Mistake

January 26, 2012 in Business Development, Productivity

Via Samizdata:

Value lies in the eyes of the beholder, not in the effort of production.

ICMM Podcast with Dianna Huff

January 25, 2012 in Business Development, Productivity

in-context-multimedia-podcast-with-stephen-p-smithIn today’s episode Dianna and I discuss her recent newsletter survey where she polled he readers on a variety of topics and gained some very valuable insights. Dianna publishes a very popular marketing bog and newsletter via DH Communications.

She asked questions like:

  • What kind of information are you looking for?
  • How often would you like to receive updates?
  • What day of the week works best for you?

She also discovered some useful insights as to the difficulties that many business-people are facing:

  • Time, or the lack of it
  • Overwhelming amounts of work
  • Labor-saving applications are not easy to manage

You can subscribe to Dianna’s newsletter here: Newsletter. I do, it is full of good information.

The conversation was really motivational for me, I trust you will enjoy it. Please share your comments below. This podcast is 29:04 minutes.

 

 

Chat line is open
Name
Cancel
Make sure that you can see yourself.
Click "Allow" if prompted.
Tip: Wear headphones for better audio
Cancel
You're on the air!
Video chat is open in another browser window or tab.
Video Chat Hidden
You were disconnected. Please check your internet connection and refresh to join.

© 2006 - 2012 The In Context Blog - Social Media Literacy for Small Business


Curation by Stephen P Smith