Justin McCullough at Leader 4 Hire shares a recent experience with a newsletter and a sales push: A Failed Sales Push by Chris Brogan and How You Can Do Better.

This is a detailed look at trust, marketing, and execution on an online sales push from some of the biggest names in Social Media – the good and the bad and how you can learn and apply this to your sales and marketing efforts.

Follow every bit of this through (except the last part) and you will succeed in your next email sales push. The sections I call “What’s Happening Here” should provide the key elements for you to model in your online campaign and sales efforts.

Nearly everything here is actually a success story other than the fifth area below.
First – Chris Brogan eNewsletter

Subject line of email from Chris: “Email marketing and the folks at Blue Sky Factory”

This is a great little sales piece from Chris. It clearly identifies his role in the email, why I (we) received it and who it benefits and why. On top of that, a nice bit of positioning and display of influence by offering an exclusive ebook download and discount to use Blue Sky Factory as a benefit to loyalty with Chris. Well done. This is the right sort of email marketing and who would expect less from Chris?

McCullough goes on to analyze the components of the newsletter, the links and sales pages, and the offers that are made. Pay attention to his description of how “marketing information” is captured when he has an opportunity to download a free e-book.

The big lesson in e-mail marketing

The email marketing campaign that McCullough details is a good one, executed well, until the the final part – where Sales and Customer Service fail mightily. I urge you to read the entire post, and the comments – they are a textbook example of how to manage a situation like this. Before you go, however, consider this:

Read the whole thing here: A Failed Sales Push by Chris Brogan and How You Can Do Better.

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