Age Of Conversation 2- Why Don't They Get It?
July 23, 2009 in General Information
As a recent contributor to the Age of Conversation 2 “Why Don’t They Get It?”, I thought I would provide some little summaries of the the articles this remarkable book contains (You can order a copy of Age of Conversation 2 here, all proceeds go the the children’s charity Variety)
Why Don’t They Get It? by Pete Deutschman www.buddyblog.com
Pete Deutschman discusses the reasons why bigger business doesn’t always “get” social media. He relates this to the fact that while business is measured in quarters, social media is measured in days. While this may be second nature to us, big business is just working to what it knows
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