Relationship Management

June 11, 2009 in Business Development

There is a new post up at the SOBCon blog:
Using Sales Techniques in Relationship Management | SOBCon09

Long Term Customers With New Needs

Most sales people have experienced that moment when a customer says, “Oh, you have that? I just ordered one from someone else!” Often this happens because we have failed to continue to treat existing customers as prospects.

Even with a reliable customer, we may miss opportunities when our product line or their responsibilities change.