Introducing "Your Content – Inside and Out" – A New Training Course
June 2, 2009 in Business Development
Writing for the Web, Inside and Out
Tips and tactics for your readers and the search engines.
You No Longer Have to Be a Geek to Optimize Your Content!
Content Optimization – The art and science of structuring visible text and “behind the scenes” programming for maximum impact on human readers and search engine robots.
Brad and Stephen took their presentation from SOBCon 2009 and have built upon it to create a course that teaches vital content optimization and readability techniques used by professional internet marketers to enhance search engine rankings and the user experience. They explain these best practice techniques in plain English, so entrepreneurs and small/midsized business leaders can put them to work without becoming computer programmers or technical experts. If you are blogging now and/or have some basic familiarity with HTML terminology, you will master this material with ease.
The 5 Key Components of a Business Website – a 30-minute audio podcast with study guide included to help you apply key concepts to your own situation.
Your Content – Inside and Out – a 40-minute video presentation with more than 25 slides and extensive commentary from Stephen Smith and Brad Shorr.
$247 USD 
9 Ways Writing for the Web Will Boost Your Business
- Get an “invisible edge” over competitors – Most companies pay little if any attention to content optimization
- Brand marketing – A strong presence on Google keeps you top of mind with millions of people
- Tell your story persuasively – Poorly formatted, hard to read content drives current and potential customers away
- For smaller projects, Do-It-Yourself and save money – Save thousands every year, get it done faster, and get it done right
- For larger projects – Learn what you must know to hire the right firm and plan the right strategy
- Defensive maneuver – Don’t let competitors outflank you and capture your fair share of search engine leads
- Tap into whole new markets – If you’ve been successful without search marketing, think how much better you’ll do after tapping into the immense – and rapidly growing – online market
- Fine tuning – Even small improvements in search performance and web page readability can make the difference between visitors clicking off and placing orders
- Refresh your skills – If you haven’t had training in content optimization lately, best practices have changed
Bring more readers to your website or blog, and make their visits enjoyable and productive.
It’s a simple equation:
High Traffic + Motivated Visitors = More Business
Click over to the home page for Your Content – Inside and Out for more information.
