Social Media Message Overload
May 11, 2009 in Business Development
How to Get the Most Out of Social Networks and Not Annoy Users – Advertising Age – Digital
LONDON (AdAge.com) — Welcome to social-media message overload.
The constant barrage of invites to sign up for this group or download that app are starting to wear on social-network users, presenting big challenges for the brands and marketers who are looking to use these sites to aggregate fans and cultivate relationships with customers.
LOVE IT OR HATE IT: The strong opinions of Marmite provide for a fun discussion space.Nearly a third of social networkers say they are fed up with the constant requests to join groups and try new applications, according to research by the Internet Advertising Bureau in the U.K. That means marketers will need to work harder and keep innovating if they want to harness the consumer power of social networks and persuade people to join their sponsored sites or pages.
When asked “What do you dislike about social networks?” by far the highest response, at 31%, was that there are too many invites to install applications, followed by 16% who said “when advertising isn’t relevant to me.” Slightly more than 5% complained about messages from brands and another 5% actually lamented the addictiveness of social networks. About 12% said they had no complaints. The research showed that 7% of respondents sign up to find out about brands.
What say you? Do you limit which networks you engage your community? Discuss below in the comments.
