Creating Word of Mouth Fans for Your Business
May 13, 2009 in Business Development
Andy Sernovitz’ newsletter is an invaluable resource, (you can sing up for it at Damn I Wish I Thought of That) and a recent issue included this tip:
Emergency gift kit
Have something ready for the customer in desperate search for a last-minute gift. Up Down Cigar Shop here in Chicago has a ready-made gift kit for holiday shoppers that includes a sample selection of cigars and key accessories like matches and a cutter — all in a nice, pre-wrapped box. Build on this concept by always having several different gift packages on hand and advertising them throughout your store.
The Lesson: Saving the day for a stressed, last-minute shopper is a great way to earn a new fan.
What else can you think of that might create a story or anecdote that your customers will share with their friends and colleagues?
