Social Media Buzzwords
April 22, 2009 in Business Development
I have a post up at the SOBCon Blog with a fun exercise for you to do:
Can you come up with illustrative ways to describe it’s value without resorting to the lingo and buzzwords we’ve already beat to death?
One of the powerful elements of social media has been that it strips away many of the artificial trappings that have weighed down marketing and communications for decades.
We got mired in our lingo quicksand in that traditional, push communications world. We got lost talking about brand attributes and key messages and talking points and brand promises and all those terms, and we forgot what they meant. We lived and died by our contrived, scripted fallbacks, and often propped up buzzwords in place of real strategy and action. [Emphasis mine, Ed.]
