Strategies For Internet Marketing Growth
February 11, 2009 in Business Development
From Ezra Silverton at blog.9thsphere.com some Campaign Ideas:
The strategy of entering new markets with existing products, suggests expanding your reach outside your typical audience. This may include adding new keyphrases and new content to your site with a focus on different topics in consideration of SEO alternatives. Similarly for SEM, consider using new keyphrases and expanding your geo-targeting, network reach, or demographic settings (if available).
Don’t forget about the other web properties. If you are currently using Google Adwords, look to others like Yahoo Search Marketing or MSN AdCenter. There are often stronger returns on niche or lower traffic properties that have less competing ads. Look at placing ads in other business niches or industries that you might not have considered before.
One quick and inexpensive method of getting attention on new keywords is to utilize the Search feature for Twitter. This is a good way to find out who is talking about those keywords, and gaining entrance into their communities and conversations.
