Using Social Media without Blogging
January 30, 2009 in General Information
Anna Farmery has a post on 6 Ways to Use Social Media for Brands without Blogging. Read the whole thing:
I work with clients who want to use social media but don’t want to blog…that’s fine because blogs are just one tool in a whole arsenal of social media tools.
In recessionary times trust becomes a vital differentiator for brands (just ask a bank at the moment!) and with non blogging tools you can help build a position of ‘trusted experts’ as part of your marketing plans. Brands that give, that share, that connect, that take their share of responsibility of helping consumers through the recession will be rewarded through loyalty…..maybe JFK may say
“Ask not what social media can do for you, but what social media (and your brand) can do for your consumers”
I suppose it is like when you receive a charity envelope and you look round your house and realise there are so many things that could be of use to others…if you only give generously….
1. Use slideshare to share information about your industry, about your locality, about learnings within your company.
