A note on a suggested name for this time of economic change and turmoil: The Great Disruption – by Scott Anthony

Why the Great Disruption? In the Great Depression, demand, output and wages declined across the board. Today’s times are different. It isn’t just that demand is sagging. It’s that change is ripping through markets at unprecedented pace. Competitive advantage that took decades to build disappears seemingly overnight.

The Great Disruption didn’t start in 2008. Over the past decade, technological improvements have made starting and scaling businesses easier than ever. The rise of China, India, Brazil, and Russia mean market leaders have to deal with more sharp-elbowed competitors than ever before. And industries are frantically converging and colliding.

Certainly the pace of change has accelerated over the past few months, but leaders in media, retail, defense, health care, automotive, and high-tech can attest that they have been grappling with the Great Disruption for some time.

The Great Disruption creates real challenges for managers who have made a career out of focused execution. Smart management and prudent cost controls might have been enough to survive the Great Depression, but they are wholly insufficient for surviving the Great Disruption. For example, all the operational acumen in the world won’t help U.S. newspaper companies handle the seismic shifts in their industry.

Anthony will be writing a series of posts on navigating this era, and publishing a book about it ( The Silver Lining: An Innovation Playbook for Uncertain Times. ).

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